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Mesmerising memories from Mongolia.
2018 Int. GS Trophy over but the Spirit of GS lives on.
<p>They came, they rode and they conquered the remote lands of Central Asia during an unforgettable sixth edition of the International GS Trophy. Mongolia welcomed 18 teams from 21 nations who battled hard against each other in their quest for the top spots&nbsp;in the ranking of the Int. GS Trophy. But whatever the final rankings, every participant will leave the land of Genghis Khan with unforgettable memories of this unique&nbsp;once-in-a-lifetime-experience.&nbsp; </p>
COMPETENCE & INVENTIVE SPIRIT.
40 YEARS OF RIDER'S EQUIPMENT.
<p>Staying dry in streaming rain? Relaxingly cooled at 40 degrees ambient temperature? What is standard today were the world innovations of yesterday. Discover the milestones of BMW Motorrad now. From the most successful product lines to the highest safety standards – our engineers and designers have not only changed the future, they have created it with each and every milestone. Join us on a journey through 40 years of rider's equipment and insights into the future of BMW Motorrad.&nbsp;&nbsp; </p>
Together, we are stronger.
A lot of partners contribute towards the success.
<p>The BMW Motorrad Days are a successful event, not least because numerous partners make a significant contribution towards the success of the three-day event with their expert knowledge and their products.&nbsp; </p>
Works of art on two wheels.
Customizers transform bikes into unique items.
<p>He is an originator, a designer, an aesthete: the customizer gives the standard motorcycle an unmistakeable face and a soul. Each and every one of his creations is a work of art. New colours, new shapes. Other materials, other mechanics. It attracts all the looks and makes your heart beat faster.&nbsp;&nbsp; </p>
Propellant for your soul.
R nineT modifications from the most renowned customizers.
<p>The&nbsp;R nineT&nbsp;is the perfect basis for an individual modification: in just a few short steps, its rear end transforms from a two-seater to a solo, and thanks to the separation between vehicle and engine electronics, gearheads have practically no limits in terms of what they can do. The most widely renowned customizers have run riot on the&nbsp;R nineT. With their unmistakable signatures, they show what can be done with expertise and the modern classic boxer. Curtains up for the Soulfuel bikes!&nbsp;&nbsp; </p>
Howl if you want.
The Coyote by Fuel Motorcycles is a tough old dog for the roughest of terrain.
<p>They say coyotes are smart and adaptable. A real tough dog and survivor that is at home on all types of terrain. Even in the desert, its wild howling can be heard. Karles Vives, a customizer from Spain at Fuel Bespoke Motorcycles, was fascinated by coyote dogs and felt sufficiently inspired to name his conversion of an R nineT Urban G/S after the predatory animal. </p>
Pure&Crafted
ON THE ROAD
<p>After three successful and sold-out Berlin summer weekends, the Pure&amp;Crafted Festival is taking a creative break in 2018. With the support of BMW Motorrad, the Pure&amp;Crafted family is pursuing new international paths instead to seek out fresh inspiration, track down new trends and focus on further development.&nbsp;&nbsp;And where’s the best place to do this?<strong>&nbsp;On the road!</strong>Because that’s where the Pure&amp;Crafted lifestyle action is every day.&nbsp; </p>
Ride on & on & on.
New! Three years warranty for you and your new bike for all 2019 models.
<p>BMW Motorrad stands for passion, dynamism, design, technology, innovation and, above all, quality. Based on this conviction, BMW Motorrad is the first premium manufacturer to extend the statutory 24-month warranty for your new bike by one more year. Enjoy peace of mind for 36 months and free repairs if anything goes wrong during this period. For you that means three years' worth of benefits. So what are you waiting for? </p>
Adventure Kit.
The participants are ideally equipped for the Int. GS Trophy.
<p>Mongolia brings riders and motorcycles to their limits: But the R 1200 GS Rallye is up to all these requirements – even in the standard equipment, it is robust and versatile, but is also upgraded with original BMW motorcycle accessories. In addition, it is important to equip the riders with the best gear to master the challenges of the Int. GS Trophy and bring the victory home. </p>
Bavarian combiners in Italy.
Curtains up for the BMW Motorrad Concept 9cento.
<p>It's the stage for aesthetics, elegance and timeless design: at the Concorso d’Eleganza Villa d’Este at Lake Como, unforgotten motorcycle classics stand alongside new concept vehicles and win over the hearts of the audience. The perfect place to introduce new ideas and designs at the traditional event. Showtime for the world premier of the BMW Motorrad Concept 9cento. </p>
Just beautiful.
BMW Motorrad Days 2018: the community loved it!
<p>It’s become a must-attend event for BMW motorbike fans. Set amidst the stunning mountains of Germany’s Zugspitze, more than 35,000 visitors came from all over the world to celebrate their common passion for motorised two-wheelers. This year’s highlights included break-neck performances by Busty Wolter and his freestyle motocrossers, as well as breath-taking shows by stunt riders Mattie Griffin and Dirk Manderbach, who got the audience cheering in astonishment. The wooden “cauldron” of the Motodrom was all about four roaring BMW R 25s, while tyres smoked and screeched at the drift show in the event arena.<br> Another must-see was the presentation of the new series colours and special paint finishes – thanks to the design range “Option 719”, colourful new combinations spruced up the atmosphere of the exhibition tent. The excitement didn’t die out in the evening either: bands and DJs did their part to keep spirits high well into the night. <br> The event was an all round success, entertaining from the start and ending on Sunday with typical German “Gemütlichkeit” (a cosy, relaxing feeling). Even as everyone started packing up to return to every corner of the world, plans are already in the works for the 19th BMW Motorrad Days, from 5-7 July 2019. Mark your calendars today! We look forward to seeing you. &nbsp;</p>
Just beautiful.
BMW Motorrad Days 2018: the community loved it!
<p>It’s become a must-attend event for BMW motorbike fans. Set amidst the stunning mountains of Germany’s Zugspitze, more than 35,000 visitors came from all over the world to celebrate their common passion for motorised two-wheelers. This year’s highlights included break-neck performances by Busty Wolter and his freestyle motocrossers, as well as breath-taking shows by stunt riders Mattie Griffin and Dirk Manderbach, who got the audience cheering in astonishment. The wooden “cauldron” of the Motodrom was all about four roaring BMW R 25s, while tyres smoked and screeched at the drift show in the event arena.<br> Another must-see was the presentation of the new series colours and special paint finishes – thanks to the design range “Option 719”, colourful new combinations spruced up the atmosphere of the exhibition tent. The excitement didn’t die out in the evening either: bands and DJs did their part to keep spirits high well into the night. <br> The event was an all round success, entertaining from the start and ending on Sunday with typical German “Gemütlichkeit” (a cosy, relaxing feeling). Even as everyone started packing up to return to every corner of the world, plans are already in the works for the 19th BMW Motorrad Days, from 5-7 July 2019. Mark your calendars today! We look forward to seeing you. &nbsp;</p>
Soul-searching in the metal.
A futuristic work of art from Blechmann.
<p>Bernhard Naumann is also known as the Tin Man in the customising scene. He primarily creates sheet metal parts for custom bikes that are reminiscent of futuristic art. When he gets an R nineT, he does precisely what shouldn't be done. </p>
International GS Trophy 2018.
Mongolia calling.
<p>Discover the world. Explore the unknown. Make lasting friendships. And tackle any challenge on your GS. The International GS Trophy is a motorcycle adventure that puts the world at your feet. Teams from all around the world battle it out in intensive daily stages and numerous special challenges&nbsp;and experience the tour of their lives from 3 to 10 June 2018! </p>
Searching for the unknown.
Isaac and Taylor follow their instincts and discover new roads.
<p>They don't know each other, but one thing connects them more than anything: They both need new perspectives like they need air to breathe. Jump on the bike and set off into the unknown. The destination is everywhere. When Isaac Johnston and Sterling Taylor start their engines, they dive into the weekend and just ride – the F 750 GS and F 850 GS have everything they need.&nbsp; </p>
Highlights 2018.
Make Life a Ride.
<p>Lifestyle, adventure or travel: regardless of what drives you forward and what you are looking for. BMW Motorrad gives you the right features for every opportunity, trip and terrain experience. From product innovations through innovations right up to countless events – discover what highlights BMW Motorrad has in store for you in 2018. &nbsp; </p>
I chase excitement.
Curiosity and enthusiasm are what drive Isaac Johnston.
<p>He's his own boss. Years ago, Isaac Johnston traded his office job for a life as a storyteller and lifestyle photographer. Today, the American from Montana lives for unexpected experiences and loves exciting and inspiring places. Above all, nature holds a special allure for him. &nbsp;&nbsp; </p>
Everyday Adventures.
What's on your bucket list?
<p>Standing on a surfboard and being pulled by a G 310 GS. Or just dropping everything, getting on your bike and spontaneously driving to the seaside. There are any number of crazy things you can do with the G 310 GS. Things that don't have to be enormous to stay in your head and make everyday life an adventure. Are you ready for your very own Everyday Adventures Bucket List? For inspiration, here are some special stories from all over the world. Stories of people who take off with their G 310 GS and discover new facets of life... </p>
The planks that mean the world.
Clear the stage and start the film for the wall of death rider Don Ganslmeier.
<p>Hard nuts, an inconspicuous backyard workshop, boxes with long missed contents, muscle contests, reckless manoeuvres, a sensation –&nbsp;and a happy end? The Motodrom, the oldest travelling wall of death in the world provides for great cinema. </p>
Completely in his element.
Sterling Taylor loves to push his own limits.
<p>As he feels his way upward, he finds a foothold with his toes and grabs hold of a protruding rock with his hands: Sterling Taylor is a climber and is not deterred by his fear of heights. He loves challenges – and his motorcycle. </p>
The spirit of a legend.
Paris-Dakar feeling with the R nineT Urban G/S.
<p>The Paris-Dakar Rally is legendary, just like the people and machines that competed in it. Joy Lewis explores the early days of the epic desert rally in the cities where the race started and finished. Her two companions: Hubert Auriol, who won the Paris-Dakar Rally twice with BMW in the 80s; and the R nineT Urban G/S – a motorcycle whose design is reminiscent of the legendary R 80 G/S. &nbsp; </p>
Chasing the Impossible
HP4 RACE
<p>For many, limits are the end of the story. For some, they are only the beginning. With the HP4 RACE, we show the passion of those who like to go beyond their limits. Whatever this may entail – it is something that was previously unimaginable. </p>
Madame Freestyler.
Sarah Lezito makes her motorcycle dance.
<p>Sarah Lezito is considered the best stuntwoman in the world. She was Scarlett Johansson’s double in the motorcycling scenes in <em>The Avengers 2</em> and left countless guys behind her at the stunt riding world championships. Now, the Frenchwoman is part of the BMW Motorrad community. </p>
Int. Female Team Qualifier.
Wanted: GS team player.
<p>Girl power burns within you. You are in your element when you can kick up the dust on your GS. You love the two-wheeled challenge, and don't want to leave the field of the International GS Trophy to the men? Then it's time for a thrilling motorcycle adventure in Mongolia. Be part of the team and inspire GS fans around the world.&nbsp; </p>
And on and on.
The world has no limits.
<p>Pack your bags and embark on a journey into the unknown. We are curious and know that adventure awaits around every corner. Every mile reveals the undiscovered, every second lends us new perspectives, and every sight ingrains a picture in our memory. We grow with every experience, every friendship, and every adventure – that's the #spiritofGS. Get to know the people behind the &quot;spirit of GS&quot;. Try out the GS yourself or experience GS Action at GS Experience. And for all those who are currently in the middle of an adventure, tell us about it and share it with us under #spiritofGS. </p>
National Qualifier.
<p>Take off on<strong> DATE</strong> at <strong>PLACE</strong> and qualify as a rider for Team <strong>COUNTRY</strong> at the BMW Motorrad Int. GS Trophy 2018.&nbsp; </p>
Dance on the tightrope.
Showtime at the BMW Motorrad Days.
<p>When Sarah Lezito stunt rides, it looks like her motorcycle is dancing. At the BMW Motorrad Days, the Frenchwoman gets the S 1000 R to dance and puts her reputation as the best stuntwoman in the world to the test in an acrobatic “Street Dance”. </p>
Joyful Racing.
The R nineT Racer in Japan.
<p>Racing isn’t always just about speed and performance. It’s also about fun and style, friendship and freedom. Japan’s vintage racers are celebrating precisely this spirit of racing. In the metropolis of Tokyo, Joy Lewis meets customizer Daisuke Mukasa and his Curry Speed Club. She rides her R nineT Racer through the megacity and heads out to lonely mountain roads near Mount Fuji and a vintage motorcycle race at Fuji Speedway. &nbsp; </p>
Park ‘n’ Ride Challenge.
Moving to the next level with the G 310 R.
<p>On to the next challenge with the G 310 R – the Park ‘n’ Ride Challenge. This means: 2 teams, 2 bikes, 2 longboards, a multi-storey car park and a lot of riding pleasure. Curve by curve and level by level, both teams experience the flow. The challenge requires ability, riding skill and a generous slice of fun. Just right for Sarah, Chris, Guto and Sebastian.&nbsp; </p>
Elegant muscleman.
BMW Motorrad presents the Concept 101 touring bike.
<p>Inspired by the never-ending highway, the feeling of freedom and sheer independence, the BMW Motorrad design team came up with a completely new approach to touring motorcycles with their Concept 101: elegant, exclusive, extroverted and pure cruising power.</p>
The life of Byron.
From South Africa to the other end of the world via the GS Trophy.
<p>Riding glaciers from the South East Asian jungle to Iceland – for Byron Coetsee, the winner of the international GS Trophy, driving the GS opens up a world of opportunities. The destination of his latest mission lies 11,500 kilometres north of his native Cape Town. </p>
One fast Swede.
Eva Håkansson holds the speed record with her homemade streamliner.
<p>Fast can also be clean – Eva Håkansson is sure of this. The mechanical engineer with a doctorate wants to prove to the world that environmentally-friendly electric vehicles are fast and fun, and that mechanical engineering is an outstanding choice of profession for women. On the move with the fastest female motorcyclist in the world, who posted a new world record of 434 km/h with her homemade "KillaJoule" streamliner.</p>
A look back at the 2016 International GS Trophy.
Team South Africa wins the GS challenge in Thailand.
<p>Manoeuvring motorcycles over dilapidated bridges, crossing rivers with the GS and changing tyres in a hurry: the International GS Trophy is an enduro challenge like no other.</p> <p>In 2016 it was time for the event once again. 19 teams from all over the world rode their BMW R 1200 GS motorcycles across northern Thailand. The GS riders conquered 1,400 kilometres, 19 special tests and seven daily stages. They crossed jungles, dams and rain forests, enduring brutal heat and high humidity. The sixth International GS Trophy left them physically exhausted but satisfied in every other respect. </p>
Live to ride.
Ride to live.
<p>Allow us to introduce: Inga Birna Erlingsdóttir, currently the only female motorcycle police officer in Iceland. Motorcycles are Inga's great passion. For her job she rides all day, every day. In her spare time, she exchanges her police motorcycle for a BMW GS. </p>
Faster than the ice allows.
Robert Gull holds the world record for the fastest wheelie performed on ice.
<p>The road is not enough. Like almost everywhere in Scandinavia, the time of year during which you can ride on the roads in Sweden is very short. On the rugged terrain of the north, snow, ice and sub-zero temperatures set the tone more than half of the year. However, the lakes that become frozen over open up many new opportunities for riders, such as Robert, who's 25. Lakes are nothing other than water - hardened water. All that's needed is a little creativity in the workshop, tyres with spikes, a playful attitude and lots of courage... </p>
90 years of BMW Motorrad.
It's our turn to say thank you.
<p>BMW Motorrad is 90 years old – that's a real reason to celebrate. But we don't deserve all the credit. We couldn't have made it here without all the friends of BMW Motorrad who have remained so loyal to us over the years and have passionately represented the BMW brand. Relive 90 years of passion, 90 years of innovation and 90 years of progress here in our web special. Enjoy! </p>
Crafting a feeling.
The BMW Motorrad design process.
<p>Striking characters work in the BMW Motorrad design team. Every designer has their own style and feels at home in their own biker scene. And each and every one of them adds their own inspiration and passion. These different forms are then combined in the design process: they are manifested in each new BMW Motorrad creation. Edgar Heinrich, head designer at BMW Motorrad, introduces the BMW Motorrad design team and the design process. </p>
Back in Bavaria after India.
Interview with Edgar Heinrich, Head of Design at BMW Motorrad.
<p>After a brief stint in India, Edgar Heinrich returned to Munich to lead the BMW Motorrad design team. It was a happy return for the motorcycle enthusiast, who began his career at BMW in 1986. He spearheaded the design of many BMW motorcycles: the Paris-Dakar rally bike, the K 1200 S and R, the HP2 Enduro, the R 1150 GS, the R 1200 GS and most recently the S 1000 RR. </p> <p>Before his time at Indian automaker Bajaj, he was also involved in the design of the K 1600 GT and GTL touring bikes as well as the C 600 Sport and the C 650 GT maxi scooter. All of them were successful products that expanded the horizons of this established market segment and attracted many new customers to the brand. In an exclusive interview with BMW Motorrad, Edgar Heinrich talks about his passion for designing, collecting and restoring motorcycles of all kinds. </p>
Riding on air.
BMW Motorrad and LEGO Technic build the Hover Ride concept model.
<p>Pushing boundaries has always been a part of BMW Motorrad. The future of mobility is full of surprises – as can be seen from the floating boxer. A construction kit was the start. </p>
Make Life a Ride.
Wake up to life every morning with your engine running.
<p>Every moment is a crossroads. You can turn left, you can turn right, or you can continue straight ahead. You could return to your starting point and then just keep driving. A million paths lie at your feet, each better than the last and no worse than the next. Choose a new path every second and never look back. Because everything you find on the road is forever yours. And that's how you Make Life a Ride.</p>
A look at the next 100 years
What will the motorcycle of the future look like?
<p>The 100th anniversary of the BMW Group is an opportunity to look back at the historic early days of the motorised two-wheeler and ahead to the future, where the role of the motorcycle will be completely redefined in an increasingly digital world.</p> <p>It's the 7th of March, 1916. Bayerische Flugzeugwerke AG (Bavarian Aircraft Works) begins operations on Lerchenauer Strasse in the north of Munich. Three years later, Zeno Diemer sets the world altitude record of 9,760 metres with the BMW IV six-cylinder inline aircraft engine.</p> <p>The small factory will later go on to reach new heights in other vehicle segments. Soon after changing its name to Bayerische Motoren Werke AG, the company begins developing the first motorcycle, long before it enters the automobile sector.</p>
Vision Vehicles circle the globe.
<p>After making its world debut at the Centenary Event on 7 March, the BMW VISION NEXT 100 concept car embarks on a symbolic world tour to China, the UK and the US, where the motorcycle of the future is unveiled in a grand finale. The theme of the tour: "Iconic Impulses. The BMW Group Future Experience". As a visionary, the BMW Group is exploring the opportunities of digitalisation and the impact of technology on our private and professional lives.</p> <p>From Munich, the BMW VISION NEXT 100 travels to Beijing for its Asia debut. Vision Vehicles from MINI and Rolls-Royce debut in London.</p> <p>The final highlight is the world debut of the BMW Motorrad Vision Vehicle in Los Angeles on 11 October. The motorcycle of the future begins to take shape even before it is actually unveiled.</p>
Four Visions. Four Vision Vehicles.
In its anniversary year, the BMW Group looks ahead: what do the vehicles of the future look like?
<p>Over the course of the year, four vision vehicles give you an appetite for what is in store. The BMW, MINI, Rolls-Royce and BMW Motorrad brands paint a visionary picture of the future mobility world. BMW Motorrad rounds this all off splendidly by presenting a visionary motorcycle in Santa Monica in October.</p> <p>There was an inspirational preview of the futuristic designs at the festive opening event for the anniversary year in the Munich Olympiahalle. At the big birthday celebration, the first of a total of four Vision Vehicles were unveiled. The BMW brand got the ball rolling and demonstrated what mobility will feel like in the coming decades with the world premier of the futuristic car BMW VISION NEXT 100. The curtains for the remaining Vision Vehicles will be opened over the coming months.</p>
The Great Escape.
VISION NEXT 100: The motorcycle of the future.
<p>Glasses in place of a helmet, smart clothing, full balance without a kickstand: Only three of the many inventions that could become standards for riding a motorcycle and add a new dimension to the sense of freedom in an increasingly digitised world. And the best thing about it: this vision vehicle is already here. Introducing the BMW Motorrad VISION NEXT 100. </p>
On the road.
On the road with the R nineT Scrambler.
<p>On tour with the R nineT Scrambler. We have come visit real men who do their own thing and in addition love motorcycles.Driven by their passion, they make their own rules instead of just following trends. Always searching for inspiration and new experiences. </p>
"A routine day is definitely not for me."
Interview with customizer Hayden Roberts.
<p>Hayden Roberts lives in Long Beach, California. Here, he co-founded the renowned customizing workshop Hell On Wheels MC. This is also where the name for his vintage motorcycle race came from – all over the world. Because when Hayden is not tinkering with bikes, he is organising races. And because these are always just one big party, he is also known as "Chief Party Planner". A born entertainer and absolutely obsessed with motorcycles – a magnificent mix. </p>
"Whatever I do, it must make me happy".
Interview with vintage racer and scrambler fan Joy Lewis.
<p>Why follow the herd if you can have so much more fun beyond the mainstream? Joy Lewis has made her forename part of the programme. A talk with a cheerful soul who doesn't adapt, but lives to her own style.</p>
Cool thing.
The R nineT Scrambler and a Dream Come True - A Perfect Duo.
<p>Impassioned motorcyclist Laura Antoine travels on her Scrambler from her home town in Toulouse to Lyon. She is visiting someone there who has made his style into whole life's mission, and who – like Laura – loves vintage and motorcycles: Sébastien Chirpaz. A true free spirit, who understands his trade and also has a small present at the ready for his visitor.&nbsp; </p>
COMPETENCE & INVENTIVE SPIRIT.
40 YEARS OF RIDER'S EQUIPMENT.
<p>Staying dry in streaming rain? Relaxingly cooled at 40 degrees ambient temperature? What is standard today were the world innovations of yesterday. Discover the milestones of BMW Motorrad now. From the most successful product lines to the highest safety standards – our engineers and designers have not only changed the future, they have created it with each and every milestone. Join us on a journey through 40 years of rider's equipment and insights into the future of BMW Motorrad.&nbsp;&nbsp; </p>
Bavarian combiners in Italy.
Curtains up for the BMW Motorrad Concept 9cento.
<p>It's the stage for aesthetics, elegance and timeless design: at the Concorso d’Eleganza Villa d’Este at Lake Como, unforgotten motorcycle classics stand alongside new concept vehicles and win over the hearts of the audience. The perfect place to introduce new ideas and designs at the traditional event. Showtime for the world premier of the BMW Motorrad Concept 9cento. </p>
Just beautiful.
BMW Motorrad Days 2018: the community loved it!
<p>It’s become a must-attend event for BMW motorbike fans. Set amidst the stunning mountains of Germany’s Zugspitze, more than 35,000 visitors came from all over the world to celebrate their common passion for motorised two-wheelers. This year’s highlights included break-neck performances by Busty Wolter and his freestyle motocrossers, as well as breath-taking shows by stunt riders Mattie Griffin and Dirk Manderbach, who got the audience cheering in astonishment. The wooden “cauldron” of the Motodrom was all about four roaring BMW R 25s, while tyres smoked and screeched at the drift show in the event arena.<br> Another must-see was the presentation of the new series colours and special paint finishes – thanks to the design range “Option 719”, colourful new combinations spruced up the atmosphere of the exhibition tent. The excitement didn’t die out in the evening either: bands and DJs did their part to keep spirits high well into the night. <br> The event was an all round success, entertaining from the start and ending on Sunday with typical German “Gemütlichkeit” (a cosy, relaxing feeling). Even as everyone started packing up to return to every corner of the world, plans are already in the works for the 19th BMW Motorrad Days, from 5-7 July 2019. Mark your calendars today! We look forward to seeing you. &nbsp;</p>
Just beautiful.
BMW Motorrad Days 2018: the community loved it!
<p>It’s become a must-attend event for BMW motorbike fans. Set amidst the stunning mountains of Germany’s Zugspitze, more than 35,000 visitors came from all over the world to celebrate their common passion for motorised two-wheelers. This year’s highlights included break-neck performances by Busty Wolter and his freestyle motocrossers, as well as breath-taking shows by stunt riders Mattie Griffin and Dirk Manderbach, who got the audience cheering in astonishment. The wooden “cauldron” of the Motodrom was all about four roaring BMW R 25s, while tyres smoked and screeched at the drift show in the event arena.<br> Another must-see was the presentation of the new series colours and special paint finishes – thanks to the design range “Option 719”, colourful new combinations spruced up the atmosphere of the exhibition tent. The excitement didn’t die out in the evening either: bands and DJs did their part to keep spirits high well into the night. <br> The event was an all round success, entertaining from the start and ending on Sunday with typical German “Gemütlichkeit” (a cosy, relaxing feeling). Even as everyone started packing up to return to every corner of the world, plans are already in the works for the 19th BMW Motorrad Days, from 5-7 July 2019. Mark your calendars today! We look forward to seeing you. &nbsp;</p>
Chasing the Impossible
HP4 RACE
<p>For many, limits are the end of the story. For some, they are only the beginning. With the HP4 RACE, we show the passion of those who like to go beyond their limits. Whatever this may entail – it is something that was previously unimaginable. </p>
Madame Freestyler.
Sarah Lezito makes her motorcycle dance.
<p>Sarah Lezito is considered the best stuntwoman in the world. She was Scarlett Johansson’s double in the motorcycling scenes in <em>The Avengers 2</em> and left countless guys behind her at the stunt riding world championships. Now, the Frenchwoman is part of the BMW Motorrad community. </p>
Dance on the tightrope.
Showtime at the BMW Motorrad Days.
<p>When Sarah Lezito stunt rides, it looks like her motorcycle is dancing. At the BMW Motorrad Days, the Frenchwoman gets the S 1000 R to dance and puts her reputation as the best stuntwoman in the world to the test in an acrobatic “Street Dance”. </p>
Faster than the ice allows.
Robert Gull holds the world record for the fastest wheelie performed on ice.
<p>The road is not enough. Like almost everywhere in Scandinavia, the time of year during which you can ride on the roads in Sweden is very short. On the rugged terrain of the north, snow, ice and sub-zero temperatures set the tone more than half of the year. However, the lakes that become frozen over open up many new opportunities for riders, such as Robert, who's 25. Lakes are nothing other than water - hardened water. All that's needed is a little creativity in the workshop, tyres with spikes, a playful attitude and lots of courage... </p>
90 years of BMW Motorrad.
It's our turn to say thank you.
<p>BMW Motorrad is 90 years old – that's a real reason to celebrate. But we don't deserve all the credit. We couldn't have made it here without all the friends of BMW Motorrad who have remained so loyal to us over the years and have passionately represented the BMW brand. Relive 90 years of passion, 90 years of innovation and 90 years of progress here in our web special. Enjoy! </p>
Back in Bavaria after India.
Interview with Edgar Heinrich, Head of Design at BMW Motorrad.
<p>After a brief stint in India, Edgar Heinrich returned to Munich to lead the BMW Motorrad design team. It was a happy return for the motorcycle enthusiast, who began his career at BMW in 1986. He spearheaded the design of many BMW motorcycles: the Paris-Dakar rally bike, the K 1200 S and R, the HP2 Enduro, the R 1150 GS, the R 1200 GS and most recently the S 1000 RR. </p> <p>Before his time at Indian automaker Bajaj, he was also involved in the design of the K 1600 GT and GTL touring bikes as well as the C 600 Sport and the C 650 GT maxi scooter. All of them were successful products that expanded the horizons of this established market segment and attracted many new customers to the brand. In an exclusive interview with BMW Motorrad, Edgar Heinrich talks about his passion for designing, collecting and restoring motorcycles of all kinds. </p>
Make Life a Ride.
Wake up to life every morning with your engine running.
<p>Every moment is a crossroads. You can turn left, you can turn right, or you can continue straight ahead. You could return to your starting point and then just keep driving. A million paths lie at your feet, each better than the last and no worse than the next. Choose a new path every second and never look back. Because everything you find on the road is forever yours. And that's how you Make Life a Ride.</p>
A look at the next 100 years
What will the motorcycle of the future look like?
<p>The 100th anniversary of the BMW Group is an opportunity to look back at the historic early days of the motorised two-wheeler and ahead to the future, where the role of the motorcycle will be completely redefined in an increasingly digital world.</p> <p>It's the 7th of March, 1916. Bayerische Flugzeugwerke AG (Bavarian Aircraft Works) begins operations on Lerchenauer Strasse in the north of Munich. Three years later, Zeno Diemer sets the world altitude record of 9,760 metres with the BMW IV six-cylinder inline aircraft engine.</p> <p>The small factory will later go on to reach new heights in other vehicle segments. Soon after changing its name to Bayerische Motoren Werke AG, the company begins developing the first motorcycle, long before it enters the automobile sector.</p>
COMPETENCE & INVENTIVE SPIRIT.
40 YEARS OF RIDER'S EQUIPMENT.
<p>Staying dry in streaming rain? Relaxingly cooled at 40 degrees ambient temperature? What is standard today were the world innovations of yesterday. Discover the milestones of BMW Motorrad now. From the most successful product lines to the highest safety standards – our engineers and designers have not only changed the future, they have created it with each and every milestone. Join us on a journey through 40 years of rider's equipment and insights into the future of BMW Motorrad.&nbsp;&nbsp; </p>
Just beautiful.
BMW Motorrad Days 2018: the community loved it!
<p>It’s become a must-attend event for BMW motorbike fans. Set amidst the stunning mountains of Germany’s Zugspitze, more than 35,000 visitors came from all over the world to celebrate their common passion for motorised two-wheelers. This year’s highlights included break-neck performances by Busty Wolter and his freestyle motocrossers, as well as breath-taking shows by stunt riders Mattie Griffin and Dirk Manderbach, who got the audience cheering in astonishment. The wooden “cauldron” of the Motodrom was all about four roaring BMW R 25s, while tyres smoked and screeched at the drift show in the event arena.<br> Another must-see was the presentation of the new series colours and special paint finishes – thanks to the design range “Option 719”, colourful new combinations spruced up the atmosphere of the exhibition tent. The excitement didn’t die out in the evening either: bands and DJs did their part to keep spirits high well into the night. <br> The event was an all round success, entertaining from the start and ending on Sunday with typical German “Gemütlichkeit” (a cosy, relaxing feeling). Even as everyone started packing up to return to every corner of the world, plans are already in the works for the 19th BMW Motorrad Days, from 5-7 July 2019. Mark your calendars today! We look forward to seeing you. &nbsp;</p>
Just beautiful.
BMW Motorrad Days 2018: the community loved it!
<p>It’s become a must-attend event for BMW motorbike fans. Set amidst the stunning mountains of Germany’s Zugspitze, more than 35,000 visitors came from all over the world to celebrate their common passion for motorised two-wheelers. This year’s highlights included break-neck performances by Busty Wolter and his freestyle motocrossers, as well as breath-taking shows by stunt riders Mattie Griffin and Dirk Manderbach, who got the audience cheering in astonishment. The wooden “cauldron” of the Motodrom was all about four roaring BMW R 25s, while tyres smoked and screeched at the drift show in the event arena.<br> Another must-see was the presentation of the new series colours and special paint finishes – thanks to the design range “Option 719”, colourful new combinations spruced up the atmosphere of the exhibition tent. The excitement didn’t die out in the evening either: bands and DJs did their part to keep spirits high well into the night. <br> The event was an all round success, entertaining from the start and ending on Sunday with typical German “Gemütlichkeit” (a cosy, relaxing feeling). Even as everyone started packing up to return to every corner of the world, plans are already in the works for the 19th BMW Motorrad Days, from 5-7 July 2019. Mark your calendars today! We look forward to seeing you. &nbsp;</p>
Madame Freestyler.
Sarah Lezito makes her motorcycle dance.
<p>Sarah Lezito is considered the best stuntwoman in the world. She was Scarlett Johansson’s double in the motorcycling scenes in <em>The Avengers 2</em> and left countless guys behind her at the stunt riding world championships. Now, the Frenchwoman is part of the BMW Motorrad community. </p>
Dance on the tightrope.
Showtime at the BMW Motorrad Days.
<p>When Sarah Lezito stunt rides, it looks like her motorcycle is dancing. At the BMW Motorrad Days, the Frenchwoman gets the S 1000 R to dance and puts her reputation as the best stuntwoman in the world to the test in an acrobatic “Street Dance”. </p>
Park ‘n’ Ride Challenge.
Moving to the next level with the G 310 R.
<p>On to the next challenge with the G 310 R – the Park ‘n’ Ride Challenge. This means: 2 teams, 2 bikes, 2 longboards, a multi-storey car park and a lot of riding pleasure. Curve by curve and level by level, both teams experience the flow. The challenge requires ability, riding skill and a generous slice of fun. Just right for Sarah, Chris, Guto and Sebastian.&nbsp; </p>
90 years of BMW Motorrad.
It's our turn to say thank you.
<p>BMW Motorrad is 90 years old – that's a real reason to celebrate. But we don't deserve all the credit. We couldn't have made it here without all the friends of BMW Motorrad who have remained so loyal to us over the years and have passionately represented the BMW brand. Relive 90 years of passion, 90 years of innovation and 90 years of progress here in our web special. Enjoy! </p>
Back in Bavaria after India.
Interview with Edgar Heinrich, Head of Design at BMW Motorrad.
<p>After a brief stint in India, Edgar Heinrich returned to Munich to lead the BMW Motorrad design team. It was a happy return for the motorcycle enthusiast, who began his career at BMW in 1986. He spearheaded the design of many BMW motorcycles: the Paris-Dakar rally bike, the K 1200 S and R, the HP2 Enduro, the R 1150 GS, the R 1200 GS and most recently the S 1000 RR. </p> <p>Before his time at Indian automaker Bajaj, he was also involved in the design of the K 1600 GT and GTL touring bikes as well as the C 600 Sport and the C 650 GT maxi scooter. All of them were successful products that expanded the horizons of this established market segment and attracted many new customers to the brand. In an exclusive interview with BMW Motorrad, Edgar Heinrich talks about his passion for designing, collecting and restoring motorcycles of all kinds. </p>
Make Life a Ride.
Wake up to life every morning with your engine running.
<p>Every moment is a crossroads. You can turn left, you can turn right, or you can continue straight ahead. You could return to your starting point and then just keep driving. A million paths lie at your feet, each better than the last and no worse than the next. Choose a new path every second and never look back. Because everything you find on the road is forever yours. And that's how you Make Life a Ride.</p>
A look at the next 100 years
What will the motorcycle of the future look like?
<p>The 100th anniversary of the BMW Group is an opportunity to look back at the historic early days of the motorised two-wheeler and ahead to the future, where the role of the motorcycle will be completely redefined in an increasingly digital world.</p> <p>It's the 7th of March, 1916. Bayerische Flugzeugwerke AG (Bavarian Aircraft Works) begins operations on Lerchenauer Strasse in the north of Munich. Three years later, Zeno Diemer sets the world altitude record of 9,760 metres with the BMW IV six-cylinder inline aircraft engine.</p> <p>The small factory will later go on to reach new heights in other vehicle segments. Soon after changing its name to Bayerische Motoren Werke AG, the company begins developing the first motorcycle, long before it enters the automobile sector.</p>
Vision Vehicles circle the globe.
<p>After making its world debut at the Centenary Event on 7 March, the BMW VISION NEXT 100 concept car embarks on a symbolic world tour to China, the UK and the US, where the motorcycle of the future is unveiled in a grand finale. The theme of the tour: "Iconic Impulses. The BMW Group Future Experience". As a visionary, the BMW Group is exploring the opportunities of digitalisation and the impact of technology on our private and professional lives.</p> <p>From Munich, the BMW VISION NEXT 100 travels to Beijing for its Asia debut. Vision Vehicles from MINI and Rolls-Royce debut in London.</p> <p>The final highlight is the world debut of the BMW Motorrad Vision Vehicle in Los Angeles on 11 October. The motorcycle of the future begins to take shape even before it is actually unveiled.</p>
Four Visions. Four Vision Vehicles.
In its anniversary year, the BMW Group looks ahead: what do the vehicles of the future look like?
<p>Over the course of the year, four vision vehicles give you an appetite for what is in store. The BMW, MINI, Rolls-Royce and BMW Motorrad brands paint a visionary picture of the future mobility world. BMW Motorrad rounds this all off splendidly by presenting a visionary motorcycle in Santa Monica in October.</p> <p>There was an inspirational preview of the futuristic designs at the festive opening event for the anniversary year in the Munich Olympiahalle. At the big birthday celebration, the first of a total of four Vision Vehicles were unveiled. The BMW brand got the ball rolling and demonstrated what mobility will feel like in the coming decades with the world premier of the futuristic car BMW VISION NEXT 100. The curtains for the remaining Vision Vehicles will be opened over the coming months.</p>
COMPETENCE & INVENTIVE SPIRIT.
40 YEARS OF RIDER'S EQUIPMENT.
<p>Staying dry in streaming rain? Relaxingly cooled at 40 degrees ambient temperature? What is standard today were the world innovations of yesterday. Discover the milestones of BMW Motorrad now. From the most successful product lines to the highest safety standards – our engineers and designers have not only changed the future, they have created it with each and every milestone. Join us on a journey through 40 years of rider's equipment and insights into the future of BMW Motorrad.&nbsp;&nbsp; </p>
Works of art on two wheels.
Customizers transform bikes into unique items.
<p>He is an originator, a designer, an aesthete: the customizer gives the standard motorcycle an unmistakeable face and a soul. Each and every one of his creations is a work of art. New colours, new shapes. Other materials, other mechanics. It attracts all the looks and makes your heart beat faster.&nbsp;&nbsp; </p>
Propellant for your soul.
R nineT modifications from the most renowned customizers.
<p>The&nbsp;R nineT&nbsp;is the perfect basis for an individual modification: in just a few short steps, its rear end transforms from a two-seater to a solo, and thanks to the separation between vehicle and engine electronics, gearheads have practically no limits in terms of what they can do. The most widely renowned customizers have run riot on the&nbsp;R nineT. With their unmistakable signatures, they show what can be done with expertise and the modern classic boxer. Curtains up for the Soulfuel bikes!&nbsp;&nbsp; </p>
Howl if you want.
The Coyote by Fuel Motorcycles is a tough old dog for the roughest of terrain.
<p>They say coyotes are smart and adaptable. A real tough dog and survivor that is at home on all types of terrain. Even in the desert, its wild howling can be heard. Karles Vives, a customizer from Spain at Fuel Bespoke Motorcycles, was fascinated by coyote dogs and felt sufficiently inspired to name his conversion of an R nineT Urban G/S after the predatory animal. </p>
Pure&Crafted
ON THE ROAD
<p>After three successful and sold-out Berlin summer weekends, the Pure&amp;Crafted Festival is taking a creative break in 2018. With the support of BMW Motorrad, the Pure&amp;Crafted family is pursuing new international paths instead to seek out fresh inspiration, track down new trends and focus on further development.&nbsp;&nbsp;And where’s the best place to do this?<strong>&nbsp;On the road!</strong>Because that’s where the Pure&amp;Crafted lifestyle action is every day.&nbsp; </p>
Just beautiful.
BMW Motorrad Days 2018: the community loved it!
<p>It’s become a must-attend event for BMW motorbike fans. Set amidst the stunning mountains of Germany’s Zugspitze, more than 35,000 visitors came from all over the world to celebrate their common passion for motorised two-wheelers. This year’s highlights included break-neck performances by Busty Wolter and his freestyle motocrossers, as well as breath-taking shows by stunt riders Mattie Griffin and Dirk Manderbach, who got the audience cheering in astonishment. The wooden “cauldron” of the Motodrom was all about four roaring BMW R 25s, while tyres smoked and screeched at the drift show in the event arena.<br> Another must-see was the presentation of the new series colours and special paint finishes – thanks to the design range “Option 719”, colourful new combinations spruced up the atmosphere of the exhibition tent. The excitement didn’t die out in the evening either: bands and DJs did their part to keep spirits high well into the night. <br> The event was an all round success, entertaining from the start and ending on Sunday with typical German “Gemütlichkeit” (a cosy, relaxing feeling). Even as everyone started packing up to return to every corner of the world, plans are already in the works for the 19th BMW Motorrad Days, from 5-7 July 2019. Mark your calendars today! We look forward to seeing you. &nbsp;</p>
Just beautiful.
BMW Motorrad Days 2018: the community loved it!
<p>It’s become a must-attend event for BMW motorbike fans. Set amidst the stunning mountains of Germany’s Zugspitze, more than 35,000 visitors came from all over the world to celebrate their common passion for motorised two-wheelers. This year’s highlights included break-neck performances by Busty Wolter and his freestyle motocrossers, as well as breath-taking shows by stunt riders Mattie Griffin and Dirk Manderbach, who got the audience cheering in astonishment. The wooden “cauldron” of the Motodrom was all about four roaring BMW R 25s, while tyres smoked and screeched at the drift show in the event arena.<br> Another must-see was the presentation of the new series colours and special paint finishes – thanks to the design range “Option 719”, colourful new combinations spruced up the atmosphere of the exhibition tent. The excitement didn’t die out in the evening either: bands and DJs did their part to keep spirits high well into the night. <br> The event was an all round success, entertaining from the start and ending on Sunday with typical German “Gemütlichkeit” (a cosy, relaxing feeling). Even as everyone started packing up to return to every corner of the world, plans are already in the works for the 19th BMW Motorrad Days, from 5-7 July 2019. Mark your calendars today! We look forward to seeing you. &nbsp;</p>
Soul-searching in the metal.
A futuristic work of art from Blechmann.
<p>Bernhard Naumann is also known as the Tin Man in the customising scene. He primarily creates sheet metal parts for custom bikes that are reminiscent of futuristic art. When he gets an R nineT, he does precisely what shouldn't be done. </p>
The planks that mean the world.
Clear the stage and start the film for the wall of death rider Don Ganslmeier.
<p>Hard nuts, an inconspicuous backyard workshop, boxes with long missed contents, muscle contests, reckless manoeuvres, a sensation –&nbsp;and a happy end? The Motodrom, the oldest travelling wall of death in the world provides for great cinema. </p>
The spirit of a legend.
Paris-Dakar feeling with the R nineT Urban G/S.
<p>The Paris-Dakar Rally is legendary, just like the people and machines that competed in it. Joy Lewis explores the early days of the epic desert rally in the cities where the race started and finished. Her two companions: Hubert Auriol, who won the Paris-Dakar Rally twice with BMW in the 80s; and the R nineT Urban G/S – a motorcycle whose design is reminiscent of the legendary R 80 G/S. &nbsp; </p>
Madame Freestyler.
Sarah Lezito makes her motorcycle dance.
<p>Sarah Lezito is considered the best stuntwoman in the world. She was Scarlett Johansson’s double in the motorcycling scenes in <em>The Avengers 2</em> and left countless guys behind her at the stunt riding world championships. Now, the Frenchwoman is part of the BMW Motorrad community. </p>
Joyful Racing.
The R nineT Racer in Japan.
<p>Racing isn’t always just about speed and performance. It’s also about fun and style, friendship and freedom. Japan’s vintage racers are celebrating precisely this spirit of racing. In the metropolis of Tokyo, Joy Lewis meets customizer Daisuke Mukasa and his Curry Speed Club. She rides her R nineT Racer through the megacity and heads out to lonely mountain roads near Mount Fuji and a vintage motorcycle race at Fuji Speedway. &nbsp; </p>
Crafting a feeling.
The BMW Motorrad design process.
<p>Striking characters work in the BMW Motorrad design team. Every designer has their own style and feels at home in their own biker scene. And each and every one of them adds their own inspiration and passion. These different forms are then combined in the design process: they are manifested in each new BMW Motorrad creation. Edgar Heinrich, head designer at BMW Motorrad, introduces the BMW Motorrad design team and the design process. </p>
Make Life a Ride.
Wake up to life every morning with your engine running.
<p>Every moment is a crossroads. You can turn left, you can turn right, or you can continue straight ahead. You could return to your starting point and then just keep driving. A million paths lie at your feet, each better than the last and no worse than the next. Choose a new path every second and never look back. Because everything you find on the road is forever yours. And that's how you Make Life a Ride.</p>
On the road.
On the road with the R nineT Scrambler.
<p>On tour with the R nineT Scrambler. We have come visit real men who do their own thing and in addition love motorcycles.Driven by their passion, they make their own rules instead of just following trends. Always searching for inspiration and new experiences. </p>
"A routine day is definitely not for me."
Interview with customizer Hayden Roberts.
<p>Hayden Roberts lives in Long Beach, California. Here, he co-founded the renowned customizing workshop Hell On Wheels MC. This is also where the name for his vintage motorcycle race came from – all over the world. Because when Hayden is not tinkering with bikes, he is organising races. And because these are always just one big party, he is also known as "Chief Party Planner". A born entertainer and absolutely obsessed with motorcycles – a magnificent mix. </p>
"Whatever I do, it must make me happy".
Interview with vintage racer and scrambler fan Joy Lewis.
<p>Why follow the herd if you can have so much more fun beyond the mainstream? Joy Lewis has made her forename part of the programme. A talk with a cheerful soul who doesn't adapt, but lives to her own style.</p>
Cool thing.
The R nineT Scrambler and a Dream Come True - A Perfect Duo.
<p>Impassioned motorcyclist Laura Antoine travels on her Scrambler from her home town in Toulouse to Lyon. She is visiting someone there who has made his style into whole life's mission, and who – like Laura – loves vintage and motorcycles: Sébastien Chirpaz. A true free spirit, who understands his trade and also has a small present at the ready for his visitor.&nbsp; </p>
THE R9T JAPAN PROJECT.
A new chapter in customising.
<p>The protagonists: four Japanese customisers, all of them globally acclaimed masters of their trade. The story: Each of them were given a BMW R nine T. And total freedom to customise the bike any way they pleased. The common roots they shared were the diverse influences of the vibrant Japanese customiser scene. </p> <p>Not to mention a no-compromise attitude, individuality and obsessive attention to detail. What emerged were extremely unique bikes, each bearing the distinct signature of its creator The results exceeded expectations by far. In fact, the bikes represent a new chapter in the history of customising. </p>
"I owe my inspiration to motorcycling"
Interview with the writer Roberto Parodi.
<p>The Italian Roberto Parodi used to be a banker and writer. Then a man from television noticed him as the author of motorcycle books, and he got his own reality documentary. Suddenly Roberto was a writer and presenter. He gave up the job as a banker. Since then, he has been living a life full of adventure and travel, with motorcycling spurring on his imagination.&nbsp; </p>
Spirit of Sprint.
Vibrant 1/8 mile.
<p>When the international custom scene meets, it is mostly about inspiring motorcycles – and about acceleration from naught to sixty. Winning is second to the spirit of sprint, the sheer fun on the 1/8 mile. </p>
"Everything around us was once designed".
Interview with designer Stephen Kenn about vintage in the modern look.
<p>Designer Stephen Kenn is known for his minimalistic, puristic work. His philosophy: authentic vintage materials with a modern design style. The Californian's "Inheritance Collection" demonstrates particularly impressively how he reduces simple seating furniture down and then stylishly combines it with high-quality vintage materials. Because he is convinced: good design should have the simplest and most functional form and the materials used should carry history and the past into the here and now.</p>
For the love of motorcycles.
Where customising turns into lifestyle.
<p>It's not just the smell of petrol and the sound of motors that fascinate motorcycle enthusiasts at <a href="/content/bmwmotorradnsc/marketIN/bmw-motorrad_in/en_IN/experience/Events/pure-and-crafted-festival-2017.html" class="textlink" target="_self">Pure&amp;Crafted</a>; so too do individual art works – handmade and with an incredible attention to detail. At the festival you can find a load of good music, extraordinary motorcycles and chats in the custom bike scene. Find a selection of customizers you’ll get to meet below. </p>
Cruise, shop and rock.
Music, motorcycles and new heritage at the Pure&Crafted Festival 2017.
<p>About 10,000 enthusiastic visitors celebrated music, motorcycling culture and new heritage lifestyle amidst a wonderfully relaxed atmosphere at the Pure&amp;Crafted Festival in Berlin. The old Rummelsburg power plant situated on the Spree provided the perfect backdrop for this. <strong></strong> </p>
COMPETENCE & INVENTIVE SPIRIT.
40 YEARS OF RIDER'S EQUIPMENT.
<p>Staying dry in streaming rain? Relaxingly cooled at 40 degrees ambient temperature? What is standard today were the world innovations of yesterday. Discover the milestones of BMW Motorrad now. From the most successful product lines to the highest safety standards – our engineers and designers have not only changed the future, they have created it with each and every milestone. Join us on a journey through 40 years of rider's equipment and insights into the future of BMW Motorrad.&nbsp;&nbsp; </p>
Bavarian combiners in Italy.
Curtains up for the BMW Motorrad Concept 9cento.
<p>It's the stage for aesthetics, elegance and timeless design: at the Concorso d’Eleganza Villa d’Este at Lake Como, unforgotten motorcycle classics stand alongside new concept vehicles and win over the hearts of the audience. The perfect place to introduce new ideas and designs at the traditional event. Showtime for the world premier of the BMW Motorrad Concept 9cento. </p>
Just beautiful.
BMW Motorrad Days 2018: the community loved it!
<p>It’s become a must-attend event for BMW motorbike fans. Set amidst the stunning mountains of Germany’s Zugspitze, more than 35,000 visitors came from all over the world to celebrate their common passion for motorised two-wheelers. This year’s highlights included break-neck performances by Busty Wolter and his freestyle motocrossers, as well as breath-taking shows by stunt riders Mattie Griffin and Dirk Manderbach, who got the audience cheering in astonishment. The wooden “cauldron” of the Motodrom was all about four roaring BMW R 25s, while tyres smoked and screeched at the drift show in the event arena.<br> Another must-see was the presentation of the new series colours and special paint finishes – thanks to the design range “Option 719”, colourful new combinations spruced up the atmosphere of the exhibition tent. The excitement didn’t die out in the evening either: bands and DJs did their part to keep spirits high well into the night. <br> The event was an all round success, entertaining from the start and ending on Sunday with typical German “Gemütlichkeit” (a cosy, relaxing feeling). Even as everyone started packing up to return to every corner of the world, plans are already in the works for the 19th BMW Motorrad Days, from 5-7 July 2019. Mark your calendars today! We look forward to seeing you. &nbsp;</p>
Just beautiful.
BMW Motorrad Days 2018: the community loved it!
<p>It’s become a must-attend event for BMW motorbike fans. Set amidst the stunning mountains of Germany’s Zugspitze, more than 35,000 visitors came from all over the world to celebrate their common passion for motorised two-wheelers. This year’s highlights included break-neck performances by Busty Wolter and his freestyle motocrossers, as well as breath-taking shows by stunt riders Mattie Griffin and Dirk Manderbach, who got the audience cheering in astonishment. The wooden “cauldron” of the Motodrom was all about four roaring BMW R 25s, while tyres smoked and screeched at the drift show in the event arena.<br> Another must-see was the presentation of the new series colours and special paint finishes – thanks to the design range “Option 719”, colourful new combinations spruced up the atmosphere of the exhibition tent. The excitement didn’t die out in the evening either: bands and DJs did their part to keep spirits high well into the night. <br> The event was an all round success, entertaining from the start and ending on Sunday with typical German “Gemütlichkeit” (a cosy, relaxing feeling). Even as everyone started packing up to return to every corner of the world, plans are already in the works for the 19th BMW Motorrad Days, from 5-7 July 2019. Mark your calendars today! We look forward to seeing you. &nbsp;</p>
Madame Freestyler.
Sarah Lezito makes her motorcycle dance.
<p>Sarah Lezito is considered the best stuntwoman in the world. She was Scarlett Johansson’s double in the motorcycling scenes in <em>The Avengers 2</em> and left countless guys behind her at the stunt riding world championships. Now, the Frenchwoman is part of the BMW Motorrad community. </p>
Elegant muscleman.
BMW Motorrad presents the Concept 101 touring bike.
<p>Inspired by the never-ending highway, the feeling of freedom and sheer independence, the BMW Motorrad design team came up with a completely new approach to touring motorcycles with their Concept 101: elegant, exclusive, extroverted and pure cruising power.</p>
90 years of BMW Motorrad.
It's our turn to say thank you.
<p>BMW Motorrad is 90 years old – that's a real reason to celebrate. But we don't deserve all the credit. We couldn't have made it here without all the friends of BMW Motorrad who have remained so loyal to us over the years and have passionately represented the BMW brand. Relive 90 years of passion, 90 years of innovation and 90 years of progress here in our web special. Enjoy! </p>
Back in Bavaria after India.
Interview with Edgar Heinrich, Head of Design at BMW Motorrad.
<p>After a brief stint in India, Edgar Heinrich returned to Munich to lead the BMW Motorrad design team. It was a happy return for the motorcycle enthusiast, who began his career at BMW in 1986. He spearheaded the design of many BMW motorcycles: the Paris-Dakar rally bike, the K 1200 S and R, the HP2 Enduro, the R 1150 GS, the R 1200 GS and most recently the S 1000 RR. </p> <p>Before his time at Indian automaker Bajaj, he was also involved in the design of the K 1600 GT and GTL touring bikes as well as the C 600 Sport and the C 650 GT maxi scooter. All of them were successful products that expanded the horizons of this established market segment and attracted many new customers to the brand. In an exclusive interview with BMW Motorrad, Edgar Heinrich talks about his passion for designing, collecting and restoring motorcycles of all kinds. </p>
Make Life a Ride.
Wake up to life every morning with your engine running.
<p>Every moment is a crossroads. You can turn left, you can turn right, or you can continue straight ahead. You could return to your starting point and then just keep driving. A million paths lie at your feet, each better than the last and no worse than the next. Choose a new path every second and never look back. Because everything you find on the road is forever yours. And that's how you Make Life a Ride.</p>
A look at the next 100 years
What will the motorcycle of the future look like?
<p>The 100th anniversary of the BMW Group is an opportunity to look back at the historic early days of the motorised two-wheeler and ahead to the future, where the role of the motorcycle will be completely redefined in an increasingly digital world.</p> <p>It's the 7th of March, 1916. Bayerische Flugzeugwerke AG (Bavarian Aircraft Works) begins operations on Lerchenauer Strasse in the north of Munich. Three years later, Zeno Diemer sets the world altitude record of 9,760 metres with the BMW IV six-cylinder inline aircraft engine.</p> <p>The small factory will later go on to reach new heights in other vehicle segments. Soon after changing its name to Bayerische Motoren Werke AG, the company begins developing the first motorcycle, long before it enters the automobile sector.</p>
Vision Vehicles circle the globe.
<p>After making its world debut at the Centenary Event on 7 March, the BMW VISION NEXT 100 concept car embarks on a symbolic world tour to China, the UK and the US, where the motorcycle of the future is unveiled in a grand finale. The theme of the tour: "Iconic Impulses. The BMW Group Future Experience". As a visionary, the BMW Group is exploring the opportunities of digitalisation and the impact of technology on our private and professional lives.</p> <p>From Munich, the BMW VISION NEXT 100 travels to Beijing for its Asia debut. Vision Vehicles from MINI and Rolls-Royce debut in London.</p> <p>The final highlight is the world debut of the BMW Motorrad Vision Vehicle in Los Angeles on 11 October. The motorcycle of the future begins to take shape even before it is actually unveiled.</p>
Four Visions. Four Vision Vehicles.
In its anniversary year, the BMW Group looks ahead: what do the vehicles of the future look like?
<p>Over the course of the year, four vision vehicles give you an appetite for what is in store. The BMW, MINI, Rolls-Royce and BMW Motorrad brands paint a visionary picture of the future mobility world. BMW Motorrad rounds this all off splendidly by presenting a visionary motorcycle in Santa Monica in October.</p> <p>There was an inspirational preview of the futuristic designs at the festive opening event for the anniversary year in the Munich Olympiahalle. At the big birthday celebration, the first of a total of four Vision Vehicles were unveiled. The BMW brand got the ball rolling and demonstrated what mobility will feel like in the coming decades with the world premier of the futuristic car BMW VISION NEXT 100. The curtains for the remaining Vision Vehicles will be opened over the coming months.</p>
Mesmerising memories from Mongolia.
2018 Int. GS Trophy over but the Spirit of GS lives on.
<p>They came, they rode and they conquered the remote lands of Central Asia during an unforgettable sixth edition of the International GS Trophy. Mongolia welcomed 18 teams from 21 nations who battled hard against each other in their quest for the top spots&nbsp;in the ranking of the Int. GS Trophy. But whatever the final rankings, every participant will leave the land of Genghis Khan with unforgettable memories of this unique&nbsp;once-in-a-lifetime-experience.&nbsp; </p>
COMPETENCE & INVENTIVE SPIRIT.
40 YEARS OF RIDER'S EQUIPMENT.
<p>Staying dry in streaming rain? Relaxingly cooled at 40 degrees ambient temperature? What is standard today were the world innovations of yesterday. Discover the milestones of BMW Motorrad now. From the most successful product lines to the highest safety standards – our engineers and designers have not only changed the future, they have created it with each and every milestone. Join us on a journey through 40 years of rider's equipment and insights into the future of BMW Motorrad.&nbsp;&nbsp; </p>
Adventure Kit.
The participants are ideally equipped for the Int. GS Trophy.
<p>Mongolia brings riders and motorcycles to their limits: But the R 1200 GS Rallye is up to all these requirements – even in the standard equipment, it is robust and versatile, but is also upgraded with original BMW motorcycle accessories. In addition, it is important to equip the riders with the best gear to master the challenges of the Int. GS Trophy and bring the victory home. </p>
Bavarian combiners in Italy.
Curtains up for the BMW Motorrad Concept 9cento.
<p>It's the stage for aesthetics, elegance and timeless design: at the Concorso d’Eleganza Villa d’Este at Lake Como, unforgotten motorcycle classics stand alongside new concept vehicles and win over the hearts of the audience. The perfect place to introduce new ideas and designs at the traditional event. Showtime for the world premier of the BMW Motorrad Concept 9cento. </p>
Just beautiful.
BMW Motorrad Days 2018: the community loved it!
<p>It’s become a must-attend event for BMW motorbike fans. Set amidst the stunning mountains of Germany’s Zugspitze, more than 35,000 visitors came from all over the world to celebrate their common passion for motorised two-wheelers. This year’s highlights included break-neck performances by Busty Wolter and his freestyle motocrossers, as well as breath-taking shows by stunt riders Mattie Griffin and Dirk Manderbach, who got the audience cheering in astonishment. The wooden “cauldron” of the Motodrom was all about four roaring BMW R 25s, while tyres smoked and screeched at the drift show in the event arena.<br> Another must-see was the presentation of the new series colours and special paint finishes – thanks to the design range “Option 719”, colourful new combinations spruced up the atmosphere of the exhibition tent. The excitement didn’t die out in the evening either: bands and DJs did their part to keep spirits high well into the night. <br> The event was an all round success, entertaining from the start and ending on Sunday with typical German “Gemütlichkeit” (a cosy, relaxing feeling). Even as everyone started packing up to return to every corner of the world, plans are already in the works for the 19th BMW Motorrad Days, from 5-7 July 2019. Mark your calendars today! We look forward to seeing you. &nbsp;</p>
Just beautiful.
BMW Motorrad Days 2018: the community loved it!
<p>It’s become a must-attend event for BMW motorbike fans. Set amidst the stunning mountains of Germany’s Zugspitze, more than 35,000 visitors came from all over the world to celebrate their common passion for motorised two-wheelers. This year’s highlights included break-neck performances by Busty Wolter and his freestyle motocrossers, as well as breath-taking shows by stunt riders Mattie Griffin and Dirk Manderbach, who got the audience cheering in astonishment. The wooden “cauldron” of the Motodrom was all about four roaring BMW R 25s, while tyres smoked and screeched at the drift show in the event arena.<br> Another must-see was the presentation of the new series colours and special paint finishes – thanks to the design range “Option 719”, colourful new combinations spruced up the atmosphere of the exhibition tent. The excitement didn’t die out in the evening either: bands and DJs did their part to keep spirits high well into the night. <br> The event was an all round success, entertaining from the start and ending on Sunday with typical German “Gemütlichkeit” (a cosy, relaxing feeling). Even as everyone started packing up to return to every corner of the world, plans are already in the works for the 19th BMW Motorrad Days, from 5-7 July 2019. Mark your calendars today! We look forward to seeing you. &nbsp;</p>
International GS Trophy 2018.
Mongolia calling.
<p>Discover the world. Explore the unknown. Make lasting friendships. And tackle any challenge on your GS. The International GS Trophy is a motorcycle adventure that puts the world at your feet. Teams from all around the world battle it out in intensive daily stages and numerous special challenges&nbsp;and experience the tour of their lives from 3 to 10 June 2018! </p>
Searching for the unknown.
Isaac and Taylor follow their instincts and discover new roads.
<p>They don't know each other, but one thing connects them more than anything: They both need new perspectives like they need air to breathe. Jump on the bike and set off into the unknown. The destination is everywhere. When Isaac Johnston and Sterling Taylor start their engines, they dive into the weekend and just ride – the F 750 GS and F 850 GS have everything they need.&nbsp; </p>
Highlights 2018.
Make Life a Ride.
<p>Lifestyle, adventure or travel: regardless of what drives you forward and what you are looking for. BMW Motorrad gives you the right features for every opportunity, trip and terrain experience. From product innovations through innovations right up to countless events – discover what highlights BMW Motorrad has in store for you in 2018. &nbsp; </p>
I chase excitement.
Curiosity and enthusiasm are what drive Isaac Johnston.
<p>He's his own boss. Years ago, Isaac Johnston traded his office job for a life as a storyteller and lifestyle photographer. Today, the American from Montana lives for unexpected experiences and loves exciting and inspiring places. Above all, nature holds a special allure for him. &nbsp;&nbsp; </p>
Everyday Adventures.
What's on your bucket list?
<p>Standing on a surfboard and being pulled by a G 310 GS. Or just dropping everything, getting on your bike and spontaneously driving to the seaside. There are any number of crazy things you can do with the G 310 GS. Things that don't have to be enormous to stay in your head and make everyday life an adventure. Are you ready for your very own Everyday Adventures Bucket List? For inspiration, here are some special stories from all over the world. Stories of people who take off with their G 310 GS and discover new facets of life... </p>
Completely in his element.
Sterling Taylor loves to push his own limits.
<p>As he feels his way upward, he finds a foothold with his toes and grabs hold of a protruding rock with his hands: Sterling Taylor is a climber and is not deterred by his fear of heights. He loves challenges – and his motorcycle. </p>
Madame Freestyler.
Sarah Lezito makes her motorcycle dance.
<p>Sarah Lezito is considered the best stuntwoman in the world. She was Scarlett Johansson’s double in the motorcycling scenes in <em>The Avengers 2</em> and left countless guys behind her at the stunt riding world championships. Now, the Frenchwoman is part of the BMW Motorrad community. </p>
And on and on.
The world has no limits.
<p>Pack your bags and embark on a journey into the unknown. We are curious and know that adventure awaits around every corner. Every mile reveals the undiscovered, every second lends us new perspectives, and every sight ingrains a picture in our memory. We grow with every experience, every friendship, and every adventure – that's the #spiritofGS. Get to know the people behind the &quot;spirit of GS&quot;. Try out the GS yourself or experience GS Action at GS Experience. And for all those who are currently in the middle of an adventure, tell us about it and share it with us under #spiritofGS. </p>
The life of Byron.
From South Africa to the other end of the world via the GS Trophy.
<p>Riding glaciers from the South East Asian jungle to Iceland – for Byron Coetsee, the winner of the international GS Trophy, driving the GS opens up a world of opportunities. The destination of his latest mission lies 11,500 kilometres north of his native Cape Town. </p>
A look back at the 2016 International GS Trophy.
Team South Africa wins the GS challenge in Thailand.
<p>Manoeuvring motorcycles over dilapidated bridges, crossing rivers with the GS and changing tyres in a hurry: the International GS Trophy is an enduro challenge like no other.</p> <p>In 2016 it was time for the event once again. 19 teams from all over the world rode their BMW R 1200 GS motorcycles across northern Thailand. The GS riders conquered 1,400 kilometres, 19 special tests and seven daily stages. They crossed jungles, dams and rain forests, enduring brutal heat and high humidity. The sixth International GS Trophy left them physically exhausted but satisfied in every other respect. </p>
Live to ride.
Ride to live.
<p>Allow us to introduce: Inga Birna Erlingsdóttir, currently the only female motorcycle police officer in Iceland. Motorcycles are Inga's great passion. For her job she rides all day, every day. In her spare time, she exchanges her police motorcycle for a BMW GS. </p>
Faster than the ice allows.
Robert Gull holds the world record for the fastest wheelie performed on ice.
<p>The road is not enough. Like almost everywhere in Scandinavia, the time of year during which you can ride on the roads in Sweden is very short. On the rugged terrain of the north, snow, ice and sub-zero temperatures set the tone more than half of the year. However, the lakes that become frozen over open up many new opportunities for riders, such as Robert, who's 25. Lakes are nothing other than water - hardened water. All that's needed is a little creativity in the workshop, tyres with spikes, a playful attitude and lots of courage... </p>
Riding on air.
BMW Motorrad and LEGO Technic build the Hover Ride concept model.
<p>Pushing boundaries has always been a part of BMW Motorrad. The future of mobility is full of surprises – as can be seen from the floating boxer. A construction kit was the start. </p>
Make Life a Ride.
Wake up to life every morning with your engine running.
<p>Every moment is a crossroads. You can turn left, you can turn right, or you can continue straight ahead. You could return to your starting point and then just keep driving. A million paths lie at your feet, each better than the last and no worse than the next. Choose a new path every second and never look back. Because everything you find on the road is forever yours. And that's how you Make Life a Ride.</p>
A seven-day test of strength.
High temperatures, river crossings and rocky mountain passes.
<p>"The sixth edition of the International GS Trophy was not for the faint of heart: teams had to endure seven days full of special challenges and highly intense daily stages in temperatures of over 30 degrees. These included exhausting river crossings, arduous journeys through mountainous regions and difficult agility challenges.</p> <p>"The competition was tough and exciting from beginning to end," remarked Heiner Faust, Head of Sales and Marketing at BMW Motorrad. And he was not exaggerating: The Int. GS Trophy 2016 was quite something. Challenges with names like "Broken Bridge", "Pit Stop", and "Helicopter Pad", only hint at the kind of demanding tasks facing the participants.</p> <p>Over the seven days, GS riders had to complete a total of 19 tests, all requiring riding skills, agility and team spirit. But the special tests were not the only reasons for participants to break out in a sweat. Temperatures of over 30°C brought to mind the 2010 Int. GS Trophy in South Africa. Together with the high humidity of Southeast Asia, it was among our hottest events ever.</p>
Blown away by the Land of Smiles.
Winding off-road stretches, mountain roads and steep hairpin turns.
<p>Riders in the 2016 International BMW Motorrad GS Trophy had to put their skills to the test. The landscape of the Golden Triangle of Southeast Asia, where the borders of Thailand, Burma and Laos meet, is formed by a number of challenging routes. </p>
One for all, all for one.
"I'll help you, but I still want to win".
<p>You can't lift a 238-kilo motorcycle over a tree trunk by yourself. And that was actually the whole point. The teams had to demonstrate what team spirit means. </p> <p>Pulling the GS on a gravel road in the scorching heat. This challenge pushed the teams to their limits. But the riders didn't give up and instead joined forces to pull the heavily loaded bike on the bumpy path. The extreme challenges that the riders experienced in Thailand brought them closer together. They forged a community and friendships that will endure beyond their shared adventure. </p> <p>Participants hailed from every corner of the earth and met for the first time at the Int. GS Trophy. But from the very beginning, this enduro adventure enjoyed an extremely supportive atmosphere.</p>
Together we are stronger.
How sponsors contribute to the Int. GS Trophy.
<p>The off-road adventure Int. GS Trophy makes tough demands on man and machine. Not only absolutely robust and reliable GS bikes are needed, but also the perfect equipment for rider and bike. Luckily, BMW Motorrad has reliable partners at its side who make a decisive contribution to the success of this unique event with their products and their experience.&nbsp; &nbsp;&nbsp; </p>
COMPETENCE & INVENTIVE SPIRIT.
40 YEARS OF RIDER'S EQUIPMENT.
<p>Staying dry in streaming rain? Relaxingly cooled at 40 degrees ambient temperature? What is standard today were the world innovations of yesterday. Discover the milestones of BMW Motorrad now. From the most successful product lines to the highest safety standards – our engineers and designers have not only changed the future, they have created it with each and every milestone. Join us on a journey through 40 years of rider's equipment and insights into the future of BMW Motorrad.&nbsp;&nbsp; </p>
Just beautiful.
BMW Motorrad Days 2018: the community loved it!
<p>It’s become a must-attend event for BMW motorbike fans. Set amidst the stunning mountains of Germany’s Zugspitze, more than 35,000 visitors came from all over the world to celebrate their common passion for motorised two-wheelers. This year’s highlights included break-neck performances by Busty Wolter and his freestyle motocrossers, as well as breath-taking shows by stunt riders Mattie Griffin and Dirk Manderbach, who got the audience cheering in astonishment. The wooden “cauldron” of the Motodrom was all about four roaring BMW R 25s, while tyres smoked and screeched at the drift show in the event arena.<br> Another must-see was the presentation of the new series colours and special paint finishes – thanks to the design range “Option 719”, colourful new combinations spruced up the atmosphere of the exhibition tent. The excitement didn’t die out in the evening either: bands and DJs did their part to keep spirits high well into the night. <br> The event was an all round success, entertaining from the start and ending on Sunday with typical German “Gemütlichkeit” (a cosy, relaxing feeling). Even as everyone started packing up to return to every corner of the world, plans are already in the works for the 19th BMW Motorrad Days, from 5-7 July 2019. Mark your calendars today! We look forward to seeing you. &nbsp;</p>
Just beautiful.
BMW Motorrad Days 2018: the community loved it!
<p>It’s become a must-attend event for BMW motorbike fans. Set amidst the stunning mountains of Germany’s Zugspitze, more than 35,000 visitors came from all over the world to celebrate their common passion for motorised two-wheelers. This year’s highlights included break-neck performances by Busty Wolter and his freestyle motocrossers, as well as breath-taking shows by stunt riders Mattie Griffin and Dirk Manderbach, who got the audience cheering in astonishment. The wooden “cauldron” of the Motodrom was all about four roaring BMW R 25s, while tyres smoked and screeched at the drift show in the event arena.<br> Another must-see was the presentation of the new series colours and special paint finishes – thanks to the design range “Option 719”, colourful new combinations spruced up the atmosphere of the exhibition tent. The excitement didn’t die out in the evening either: bands and DJs did their part to keep spirits high well into the night. <br> The event was an all round success, entertaining from the start and ending on Sunday with typical German “Gemütlichkeit” (a cosy, relaxing feeling). Even as everyone started packing up to return to every corner of the world, plans are already in the works for the 19th BMW Motorrad Days, from 5-7 July 2019. Mark your calendars today! We look forward to seeing you. &nbsp;</p>
Highlights 2018.
Make Life a Ride.
<p>Lifestyle, adventure or travel: regardless of what drives you forward and what you are looking for. BMW Motorrad gives you the right features for every opportunity, trip and terrain experience. From product innovations through innovations right up to countless events – discover what highlights BMW Motorrad has in store for you in 2018. &nbsp; </p>
Madame Freestyler.
Sarah Lezito makes her motorcycle dance.
<p>Sarah Lezito is considered the best stuntwoman in the world. She was Scarlett Johansson’s double in the motorcycling scenes in <em>The Avengers 2</em> and left countless guys behind her at the stunt riding world championships. Now, the Frenchwoman is part of the BMW Motorrad community. </p>
One fast Swede.
Eva Håkansson holds the speed record with her homemade streamliner.
<p>Fast can also be clean – Eva Håkansson is sure of this. The mechanical engineer with a doctorate wants to prove to the world that environmentally-friendly electric vehicles are fast and fun, and that mechanical engineering is an outstanding choice of profession for women. On the move with the fastest female motorcyclist in the world, who posted a new world record of 434 km/h with her homemade "KillaJoule" streamliner.</p>
Back in Bavaria after India.
Interview with Edgar Heinrich, Head of Design at BMW Motorrad.
<p>After a brief stint in India, Edgar Heinrich returned to Munich to lead the BMW Motorrad design team. It was a happy return for the motorcycle enthusiast, who began his career at BMW in 1986. He spearheaded the design of many BMW motorcycles: the Paris-Dakar rally bike, the K 1200 S and R, the HP2 Enduro, the R 1150 GS, the R 1200 GS and most recently the S 1000 RR. </p> <p>Before his time at Indian automaker Bajaj, he was also involved in the design of the K 1600 GT and GTL touring bikes as well as the C 600 Sport and the C 650 GT maxi scooter. All of them were successful products that expanded the horizons of this established market segment and attracted many new customers to the brand. In an exclusive interview with BMW Motorrad, Edgar Heinrich talks about his passion for designing, collecting and restoring motorcycles of all kinds. </p>
Make Life a Ride.
Wake up to life every morning with your engine running.
<p>Every moment is a crossroads. You can turn left, you can turn right, or you can continue straight ahead. You could return to your starting point and then just keep driving. A million paths lie at your feet, each better than the last and no worse than the next. Choose a new path every second and never look back. Because everything you find on the road is forever yours. And that's how you Make Life a Ride.</p>
A look at the next 100 years
What will the motorcycle of the future look like?
<p>The 100th anniversary of the BMW Group is an opportunity to look back at the historic early days of the motorised two-wheeler and ahead to the future, where the role of the motorcycle will be completely redefined in an increasingly digital world.</p> <p>It's the 7th of March, 1916. Bayerische Flugzeugwerke AG (Bavarian Aircraft Works) begins operations on Lerchenauer Strasse in the north of Munich. Three years later, Zeno Diemer sets the world altitude record of 9,760 metres with the BMW IV six-cylinder inline aircraft engine.</p> <p>The small factory will later go on to reach new heights in other vehicle segments. Soon after changing its name to Bayerische Motoren Werke AG, the company begins developing the first motorcycle, long before it enters the automobile sector.</p>
Vision Vehicles circle the globe.
<p>After making its world debut at the Centenary Event on 7 March, the BMW VISION NEXT 100 concept car embarks on a symbolic world tour to China, the UK and the US, where the motorcycle of the future is unveiled in a grand finale. The theme of the tour: "Iconic Impulses. The BMW Group Future Experience". As a visionary, the BMW Group is exploring the opportunities of digitalisation and the impact of technology on our private and professional lives.</p> <p>From Munich, the BMW VISION NEXT 100 travels to Beijing for its Asia debut. Vision Vehicles from MINI and Rolls-Royce debut in London.</p> <p>The final highlight is the world debut of the BMW Motorrad Vision Vehicle in Los Angeles on 11 October. The motorcycle of the future begins to take shape even before it is actually unveiled.</p>
Four Visions. Four Vision Vehicles.
In its anniversary year, the BMW Group looks ahead: what do the vehicles of the future look like?
<p>Over the course of the year, four vision vehicles give you an appetite for what is in store. The BMW, MINI, Rolls-Royce and BMW Motorrad brands paint a visionary picture of the future mobility world. BMW Motorrad rounds this all off splendidly by presenting a visionary motorcycle in Santa Monica in October.</p> <p>There was an inspirational preview of the futuristic designs at the festive opening event for the anniversary year in the Munich Olympiahalle. At the big birthday celebration, the first of a total of four Vision Vehicles were unveiled. The BMW brand got the ball rolling and demonstrated what mobility will feel like in the coming decades with the world premier of the futuristic car BMW VISION NEXT 100. The curtains for the remaining Vision Vehicles will be opened over the coming months.</p>
The Great Escape.
VISION NEXT 100: The motorcycle of the future.
<p>Glasses in place of a helmet, smart clothing, full balance without a kickstand: Only three of the many inventions that could become standards for riding a motorcycle and add a new dimension to the sense of freedom in an increasingly digitised world. And the best thing about it: this vision vehicle is already here. Introducing the BMW Motorrad VISION NEXT 100. </p>