The EICMA 2019.

For you in a nutshell: Relive the presentation of world debuts and what happened at the EICMA 2019 in Milan.

See BMW Motorrad's latest show for yourself; it was more than just an exhibition booth. In addition to exciting expert talks and many international motorcycle heroes, you will get the chance to see the new models and accessories. 

Product presentations

The new BMW F 900 R.

Product Manager Dorit Mangold presents the new F 900 R in all its facets. From its athletic, dynamic design to the engine to all of its extensive equipment. A presentation that really creates a buzz for the first test ride next spring.

The new XR models.

With the S 1000 XR and F 900 XR, BMW Motorrad showed of two new innovations in its XR series at this year’s EICMA. Here you will learn what makes the XR world so special and what you can expect from both of these new bikes. We will also show you the rider apparel that was newly developed especially for these vehicles, the XRide suit and the XRide Pro jacket.

Brand communication

BMW Motorrad press conference.

What everyone is waiting for: the BMW Motorrad press conference. Visitors to the EICMA 2019 were also not disappointed: there are any number of new releases and exciting glimpses into the futures. The next season can’t come quickly enough.

Design and Lifestyle.

Edgar Heinrich, Bart Janssen Groesbeek und Markus Pfister diskutieren über Edgar Heinrich, Bart Janssen Groesbeek, and Markus Pfister discuss the Design and Lifestyle styles in the Heritage collection. What is BMW Motorrad's legacy? Where are the roots? Where are we right now, and what do we have planned for the future in order to show that retro doesn't have to belong in the past? Rather, to the contrary, it is highly relevant and a constant challenge for the present.

Design presentation

From the perspective of the designer.

BMW Motorrad designer Andi Martin talks about his passion for design as well as both new XR products, the S 1000 XR and the F 900 XR. He also talks about the first individual steps of a design, from the first sketch to the final motorcycle.

Expert talks

The Concept R 18 and Concept R 18/2.

Made for Heritage fans. Here the experts report on the Concept R 18 and Concept R 18 /2. How did the project come about? What challenges did designers have to overcome? And what makes the big boxer special? Do not miss the protagonist of the Bavarian Soul Story Tommy and the Heritage collection presentation.


Connectivity has become much more than a trend: Everyone is connected to each other and can enjoy multimedia applications with almost no limits. But how can we use this idea for bikers in a practical manner? Dr. Roman Vilimek, Product Manager at BMW Motorrad, explains the possibilities that BMW Motorrad Connectivity and the TFT Display already offer riders today.

Just the RR for most.

The first S 1000 RR was released to the market over a decade ago. Countless victories later, the third generation of the machine was presented last year at the EICMA. We talk with Joseph Maechler, the product manager responsible, about the bike’s technical innovations. And learn why these 207 hp at just 197 kg are fun off the racetrack as well.

Experience reports

Motorsport greats.

Notable Motorsport greats like Peter “Hicki” Hickman, Marc Bongers or Damien Cagnart there to speak with our moderators. They discussed both past as well as recent successes and looked to the future of BMW Motorrad Motorsport. 

The GS Trophy is getting closer.

The GS Trophy will take place in New Zealand very soon. But before that, insiders tell you here about all the exciting things going on in preparation of this year’s event and about the future of the GS Trophy's formula for success. In addition, the riders on this year’s Italian team report on their previous experiences.

Interview with Emiliano Malagoli: fighter, role model, athlete.

Emiliano Malagoni lost his lower leg in an accident years ago. Today he is a BMW Motorrad brand ambassador and RR pilot. Among other things, Emiliano reports on the aid organization, Di.Di., that he founded and his start at this year’s New York City Marathon. 


The hands full of grit and grease, the heart full of passion and imagination: our R nineT has awakened the enthusiasm of customizers around the world. Our Concept bikes also follow this calling.

But motorcycles are not the only fuel for our soul, the matching Heritage rider gear also gives us our inspiration.

+ Read more

Always one step ahead of the rest – with the Heritage newsletter.

Always one step ahead of the rest – with the Heritage newsletter.

True fans will no longer miss a thing about the Heritage world with our newsletter. You will receive regular exclusive news about models, promotions and upcoming event ahead of everyone else. What are you waiting for? Stay informed.

+ Read more

Concept R 18 /2 makes EICMA debut.

Second BMW Motorrad cruiser concept unveiled.

Learn more

Even more BMW Motorrad highlights